The Flag is administered and protected by the Unda Foundation.
The name Unda Foundation was chosen because the flag shows a golden-yellow wave in a white field. 'Unda' means wave in Latin.

The members of the board are distinguished people from different worlds: law, publicity, politics, finances and art. This expresses the idea that not one person but a group of professionals are responsible for the idea behind the Flag of Compassion and its finances.

On August 29, 2008, the memorandum of association of the Unda Foundation was passed. The aim has been described in the statutes: managing and propagating the Flag of Compassion. The foundation, i.e. the board, functions as the conscience of the Flag. It does not conclude of its own accord whether or when there is compassion. But it activates and stimulates people to think about the notion of compassion and challenges them to do something with the Flag. Subsequently, the Foundation asks them to make their reasons known and visible in the form of a story and photographs, to thereby load this concept, notion and artwork with new meanings. For this purpose, the board has made up a policy plan.

The members of the board preserve the philosophy behind it and supervise the profit from sales. Profits from sales are meant to support charitable trusts. The Foundation decides which charity the profits will be donated to.

More about the founding of the Unda Foundation and the closure of the Unda Foundation.

* As of July 2024, Flag of Compassion is sold exclusively by Vlaggenclub. *